Signs.

Content, letter size and placement are key. Did you know that drivers have only about three seconds to view your garage sale sign, and that at 30' your lettering should be at least 3" high? With that in mind, I hope you will agree that there are three critical elements for your sign.

1. Street name. Most people are looking for the street where the sale is when they shop. When they see your street name on the sign (Broadway, Coventry, etc.) they know they are on the right track. The number is nice to have too, but not critical.

2. Directional arrow. Is your sale to the right, left or straight ahead? That's what people need to know. Arrows tell people whether they need to turn or keep going straight.

3. Event title. That is, Garage Sale, Yard Sale, Estate Sale, etc. These words help pull in those people who did not read about your sale on a Web site or in the paper and are curious.

Everything else is unnecessary. The house number, the items for sale, and even the hours of the sale probably won't bring you any additional customers. These words only take up valuable space on your sign surface and reduce the space you have to write the words that people really need to find your sale. Remember, most people already know that you are having a sale, what you have to sell, and where the sale is because of your ad on CoMoGarageSales.com or in other media. The sign merely helps people find your sale.